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Above the line Advertising



What is above the line advertising

TV advertising, VOD, Radio advertising and Press advertising

 

Above The Line (know as ATL, ATL marketing, Above the Line promotion, ATL marketing and ATL advertising) advertising is where brands promote to the mass media to reach out to their target audience and focused on building the brand (know as branding). This includes TV advertising, VOD, Radio advertising and Press advertising.



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TV Advertising and Planning

TV is the most trusted environment for advertisers. Advertisers know what they are buying with TV and all TV content is whitelisted. They can be assured that their TV ads will always be aligned with professionally produced content for their target audience on on the best platform available whether that be traditional TVR’s or VOD.

TV Advertising and Planning

Radio Advertising

Radio advertising is still one of the most cost effective forms for media but how the campaign is planned and executed needs years of successful experience. Weird Lime know all too well what this takes and has successfully launched new brands into the ears of millions creating a completing story along the way.

Radio Advertising

Cinema Advertising

The cinema is the best environment in which to showcase any brand with an audience that is in a relaxed and receptive state of mind. There are no distractions and advertising is readily accepted as part of the whole cinema experience. This makes cinema advertising one of the most impactful media channels available and this has been fully validated by the recent Brand Science research which independently verifies we are a class leader in terms of ROI.

Cinema Advertising

Press Advertising

Press (Newspaper/Magazine) advertising even in the digital world we live in stands strong and is still one of the UK's most established medias, an proven and cost effective marketing channel to reach the masses or targeted audiences through lifestyle, geo targeted and national titles.

Press Advertising