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Billboard Advertising

Roadside Billboard and 6 Sheet poster Advertising

High Viewing Frequency

Because of their continuous presence, billboards and 6 sheets poster advertising is able to produce frequency levels unmatched by any other OOH medium.Placing your message in high traffic retail areas in a wide selection of national sites on main route, as well as communities provides maximum market reachenabling your to target millions of customers on a weekly basis and all in geo-locations that’s work for you. You can place your message in locations that reach everyone coming into or leaving your target locations.

Billboard advertising

You Can’t Escape It!

Billboards and 6 Sheet advertising has a high brand recall rate and builds trust! We now spend an average over 15 hours per week in our cars. Roadside billboards are a media format that is constantly visible throughout that journey! As an outdoor media choice roadside billboards and 6 sheets are per penny are the of most cost effective forms of advertising. A stable part of most media plans whether you choose traditional roadside 48 sheets, bus shelter posters or high impact digital screens brought in day parts or by impressions.

Roadside 96 Sheet Billboards

96 usually in premium sits with high footfall and many now being back lit for 24 hours brand exposure and the largest of roadside OOH media. These sites provide high impact and are often a favourite for long-term media bookings so we advise you book these as soon as you know this is the format you want in your plans!

Roadside 48 Sheets Billboards

Billboard advertising greats an instant impression and have great recall rates along with a wide range audience from driver, commuters to pedestrians and passengers. Great for directional advertising and area domination.

6 Sheet Poster / Bus Stop 6 Sheets Billboards

6 sheet posters are eye level for direct line-of-sight impact to the drivers, shoppers, commuters as they pass by making them hard to miss. Great for repetitive branding, High dwell time media, directions advertising and creative artwork and provides off air/ off line marketing support and is a firm favourite in media plans.

Mall/Shopping Centre 6 Sheet Poster

Located where your customers are buying– malls, stores, and in long dwell time areas. 6 sheet screens can be static, digital or interactive all placed in prominent locations providing advertisers the opportunity to influence shoppers purchase behaviour

The average person sees 50 Billboard Adverts or Outdoor ads per day and a media than can not be switched off.

Contact us to see how we can get you noticed.

New Technology – Digital Billboard Advertising DOOH

Billboards adverts are one of the most popular forms of advertising!

Outdoor advertising is continuously changing with the modern world and now increasingly includes the use of new technology. With the use of digital billboards (DOOH),  advertisers can own high impact sites from commuter belt roadside towers to bridges and stay on top of current trends by even incorporating daily changing messages.

Global spend on programmatic digital advertising is expected to reach around $53 billion by 2018. Digital out-of-home (DOOH) advertising continues to grow with research from BrandScience suggested 45% of OOH budget should be allocated to DOOH.

Benefits of DOOH

  • High impact sites offering towering billboards that can not be missed
  • Brought in day parts and by impressions
  • Instant, loading digital adverts can take less that 24 hours great for last minutes advertising
  • Creative, from HD visuals to animated adverts and now even real time messaging
  • No production costs
  • Outdoor advertising works for you around the clock, 24/7

6 Sheet digital billboard advert

Key Billboard Advertising and 6 Sheets advantages

  • Placed in high footfall or high traffic corridors
  • High Impact Digital billboards can be brought in impressions and by date rate
  • Great for recall marketing can be planned via routes for maximum recall rates.
  • Excellent for directional advertising
  • Low cost and great for smaller budgets
  • Billboards and 6 Sheet advertising has a high brand recall rate and builds trust
  • Billboards and 6 Sheets  supports other media, video on demand and online video working in synergy with TV campaigns

A Luxury Retail Zones network is available, 6 sheet bus shelters in Greater London that are in a CACI Retail Zone with a high proportion of annual tourist spend and iconic destinations. This includes The West End, King’s Road and Knightsbridge.

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