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Bus Advertising



Local and National Bus Advertising

High Impact, Low Cost, Flexible, Coverage…Bus Advertising!

London and National Bus advertising will always play an integral role in media plans and this is set to continue.

With the ability to reach an entire community with repeat advertising engagement bus advertising connects with urban audiences on the move.

Buses offer a large mobile advertising capturing the attention of thousands of consumers every day while they’re in the marketplace to buy and in proximity to purchase points. Buses go where people go so you are guaranteed the reach.



Bus Advertising


National and London Bus advertising provides brands with high awareness levels of any campaign in a very short period of time bringing your brand to the instantly to the marketplace and within the sight of millions.


4.5Billion
4.5 billion passenger journeys in the UK each year
2.2Billion
2.2 billion bus trips made on London buses alone

Source: The London Commuter, TGI



Superside

An excellent high impact advertising which is excellent for recall ensuring your campaign message is always in full view across on the national or London high street. Excellent space for storyboarding creative message and call to action and therefore a tool for social media.



T-Sides

These provide an open space for campaign messages that need a little more impact to execute the call to action. These are the most premium of placements for bus and a staple choice for both London and national campaigns.



Rears

A tried and test media format for engaging with drivers, passengers and commuters providing excellent dwell time. As the format is at eye level this ensures your advert is viewed by thousands of eyeballs each week.


Internal headliners

Internal bus advert panels is naturally a high dwell time media. A captive audience media which is fantastic for those brands wanting a form of internal bus domination.


Single Mega Rears & Double Mega Rears

Single deck mega rears brings with them stand out whilst the much larger double deck bus mega rears provide brands with great high impact messaging. With the opportunity for the creative covering of the entire rear of the bus which includes the bumper along with side panels and often used for PR including social campaigns.


Super Squares

An excellent and creative placement this can be positioned roadside or passenger side a disruptive advertising campaign.


Fully Wrapped Bus

Striking and jaw-dropping media choice for many brands and it's easy to see why. Having a full domination of a moving media vehicle is a fantastic creative execution for PR including social media. A media format of choice for brands who want to provide impact in the market!


London Routemaster Buses

London Routemaster buses an iconic part of the capital where brands shine and are such a unique form of ooh advertising that not only partners you with successful brands but captures an audience of millions within the Capital.


Exploding Streetliners

Want something that stands out within the market will this media does just that! Using the standard streetliner as a base exploding streetliners expands onto the bus windows for a dramatic impact.



London Bus Advertising

London buses have become so essential to the economy and routine of the city that they have become an iconic part of the capital.

  • 85% of London commuter prefer buses with advertising
  • ¾ urbanities visit their high street at once a week
  • 4 in 5 London respondents recall seeing a wrapped bus within the last 3 months
  • 5.8 million people in the London area have seen Bus advertising in the past week

London bus advertising is iconic in the Capital and New Route Master bus fleet NBFL (new bus for London) is the newest media platform. High in demand and limited availability NBFL allow a brand to target two key central London routes the home of not just iconic buses but iconic brands.



Why Do Brands Choose Bus Advertising?

Because national buses to transport more than 2/3 of all passengers using public transport. Note worthy did you know this is over four times that of train travellers?

  • 55% of passengers are ABC1
  • 65% of ABC1 adults have seen a bus advert and remembered it within the last week
  • 30,000,000 people have seen bus advertising within the last week
  • 86% of bus passengers can remember bus advertising when questioned on the spot
  • 80% of customers have responded after seeing a bus advert

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