These eye-catching digital screens are located in prime position near the entrance to the stores and an effective point-of-sale network and proven media with campaign delivery providing +15% during the advertising campaign and a +10% retention after.
Ads shown appeal to consumers seeing them, as they are curated by factors including calendar events, seasonality and weather, as well as by store and by time. This means greater levels of engagement and greater levels of sales effectiveness.
Unique data partnerships with dunnhumby means access to £923 million of customer spend and 13 million unique shopper store visits. This supplies a wealth of store specific consumer data to enable pinpoint audience targeting.
Holding 16% of the UK’s grocery market share, Asda’s weekly footfall into their stores is in the millions.
Their strategy is driven by offering great value products; with their audience predominantly falling into the below categories:
Sainsbury’s has 16% market share; meaning huge amounts of footfall per store each week.
Sainsburys’ focus has always been on its fresh, high quality foods. Their audience largely fall into the below categories:
Posters in prime back-lit positions at the entrance to Morrison stores.
Motion sensors allow for creative marketing campaigns
Delivering data-driven messages at point of sale, based on a network of digital screens at the country’s largest supermarket group. The SmartScreen at Tesco digital network allows brands to create dynamic and tactical campaigns Digital 6-sheet channel reaches 24% of the UK population every fortnight.
Waitrose has increased its market share, growing sales and loyalty offers through the strategic use of advertising and design creativity. Waitrose combines the convenience of a modern supermarket with the expertise of a specialist retailer.
Waitrose consumer is:
Source: YouGov Jan 2017 (Main Supermarket used: Waitrose)